Business | Gene De Libero

Delivering on the Promise of Personalization

by Gene De Libero | Feb 24, 2020 | Business, Content, Customer Experience, Data, Digital Strategy, Marketing Technology, Personalization

The road to personalization success as promoted by marketing technology vendors, analysts, and others – all ostensibly with a dog in the race – is usually paved with rough, long, expensive toll roads. Here’s what you need to know to deliver on the...

How to Create Digital and Customer Experience Success

by Gene De Libero | Jan 26, 2020 | Business, Customer Experience, Digital Strategy

Creating digital and customer experience success requires more thinking and planning, not more expensive marketing technology. Here’s what you need to know.

The Agency of Record: The Shift Is On to Specialized Agencies

by Gene De Libero | Jan 12, 2020 | Business

The agency of record model is shifting to using smaller and mid-sized specialty agencies. The benefits include more specialized knowledge, increased value, more creativity, and better market knowledge. Is it time to fire your agency of record?