Customer Experience | Gene De Libero

Delivering on the Promise of Personalization

by Gene De Libero | Feb 24, 2020 | Business, Content, Customer Experience, Data, Digital Strategy, Marketing Technology, Personalization

The road to personalization success as promoted by marketing technology vendors, analysts, and others – all ostensibly with a dog in the race – is usually paved with rough, long, expensive toll roads. Here’s what you need to know to deliver on the...

How to Create Digital and Customer Experience Success

by Gene De Libero | Jan 26, 2020 | Business, Customer Experience, Digital Strategy

Creating digital and customer experience success requires more thinking and planning, not more expensive marketing technology. Here’s what you need to know.